The Indian Premier League (IPL) is not only one of the most exciting cricket tournaments in the world but also a platform for franchises to showcase their marketing prowess. With the IPL being such a huge event, it is not just about the team’s performance on the field, but also about how they build their brand and connect with fans. In this article, we’ll take a look at the top 5 IPL franchises who have been successful off the field in terms of marketing and brand building.
Mumbai Indians:
Mumbai Indians, the most successful franchise in the IPL, is also the most valuable franchise in the league. The team is owned by India’s biggest conglomerate, Reliance Industries, which has helped the franchise build a strong brand over the years. The team has a massive fan following not just in Mumbai but across India, and they have been able to leverage this to create successful merchandise lines, sponsorships, and partnerships.
Chennai Super Kings:
Chennai Super Kings, the second-most successful franchise in the IPL, is known for its loyal fan base. The team has been able to connect with its fans through social media and offline events, which has helped them build a strong brand over the years. The franchise has also been able to secure some big-name sponsors, including Gulf Oil, Equitas Small Finance Bank, and Myntra.
Kolkata Knight Riders:
Kolkata Knight Riders, owned by Bollywood superstar Shah Rukh Khan, is one of the most popular teams in the IPL. The team has been successful in building its brand through innovative marketing campaigns, such as their “Korbo Lorbo Jeetbo” campaign, which translates to “We will do it, fight it, and win it.” The team has also been successful in securing sponsorships, including with Nokia, Jio, and Royal Stag.
Royal Challengers Bangalore:
Royal Challengers Bangalore, owned by United Spirits, is known for its star-studded team lineup, which has included the likes of Virat Kohli, AB de Villiers, and Chris Gayle over the years. The team has been able to leverage this to build a strong brand and connect with fans. The franchise has also been successful in securing sponsorships, including with Jio, Myntra, and Nuvoco.
Sunrisers Hyderabad:
Sunrisers Hyderabad, owned by the Sun Group, has been successful in building a strong brand over the years. The franchise has been able to connect with fans through social media and offline events, which has helped them build a loyal fan base. The team has also been successful in securing sponsorships, including with Red FM, Jio, and JK Lakshmi Cement.
IPL is not just about cricket, but also about the franchises’ ability to build a strong brand and connect with fans. These five franchises have been successful in doing just that, leveraging their team’s performance on the field to build a loyal fan base and secure sponsorships and partnerships with some of the biggest brands in the country. Their success off the field has helped them build a strong foundation for their franchise’s future, ensuring their place as some of the most successful franchises in the IPL.
