India, 4th April, 2021: While the players of Rajasthan Royals will miss the joy of playing on a familiar pitch and the cheer and support of their fans at their home ground, they ensured that there was excitement in the Sawai Mansingh Stadium this season with a splendid show in partnership with Red Bull India to reveal their jersey for the 2021 season.
The result was a spectacular 3D projection and light show that enveloped the Sawai Mansingh Stadium on the night of 3rd April 2021, as an audio-visual showcase was live broadcast from the stadium to fans around the world and players of the Rajasthan Royals team in their bio-bubble in Mumbai.
The showcase was a celebration of everything that the Royals fans hold dear to their heart – the stadium, the city of Jaipur, the Rajasthani culture and landscape – as well as a reflection of how the franchise’s association with Red Bull is helping them move forward at rapid pace, bringing out new ideas and helping the team grow.
The show began with a personal message from Rajasthan Royals players Shreyas Gopal, Ben Stokes and Riyan Parag, thanking the fans for their support amid these tough times. Following this, a montage of the stadium, city and Rajasthan landscape were interspersed with high-speed action shots of Red Bull vehicles in sand dunes at the Dakar Rally and in Indian deserts. The video also showed much of the Rajasthan Royals training sessions from recent years, allowing fans a look into the hard work being put in before match days. After culminating at the Sawai Mansingh Stadium, the video progressed with a live show in which the Royals players themselves were 3D projected on a screen in the stadium, brought out the jersey for the new season, giving fans a first-ever look at the pink and blue jersey they will wear in 2021.
The Royals and their fans have always embraced their threads and colors, and keeping that in mind, the team launched an eye catching and socially powered jersey for the upcoming season. Consisting of four unique and special elements which serve as the Royals’ bastion of making a social difference through cricket, the jersey is dedicated to how the team has been working with empowered women through their Royal Rajasthan Foundation and impacting the lives of millions of women in their home state of Rajasthan. Whether it is planting 14,000 ‘Khejri’ trees to raise groundwater levels, harnessing and cultivating the unique creativity and talent of women to weave rugs, addressing and providing help to women dealing with less talked-about issues such as mental health and menstruation, or spurring on a woman to truly become the lioness that she has the potential to be – these special elements on the carefully curated jersey mean more to the Royals than just being an item of knitted clothing, and shall give more strength to the wearer no matter the challenge ahead. The Royals are not just ecstatic, but immensely proud to be wearing these threads through the course of the season.
The show was a true tribute to Rajasthan and the Royals fans who might not be able to roar with support in the stadium while the team plays their matches this season, but is heard by each of the Rajasthan Royals players whenever there is a boundary or a wicket worthy of eliciting loud cheers.
Sharing his experience on watching this unique Rajasthan Royals jersey reveal for IPL 2021 at Sawai Mansingh Stadium from the team hotel in Mumbai, Rajasthan Royals all-rounder and Red Bull athlete Riyan Parag said, “Last year, Rajasthan Royals team was wow’d witnessing the Red Bull athlete Dani Roman fly down to the beachside of our hotel in Dubai to reveal and handover amazing IPL 2020 team jerseys. This year, another epic jersey reveal, conceptualised by Red Bull and we look forward to making our fans proud this season.”
Reacting to the new jersey reveal, South African all-rounder Chris Morris said, “Unbelievable reveal of the new jersey. From 2015 till now the jersey has changed a lot since the last time I played for Royals, and it is a beautiful jersey. I’m excited to be a part of this team again and proud that the foundation is the main driver behind the design.”
Creative Factory helped in the execution of this unique jersey reveal. Founder and creative director Vibhore Khandelwal commented, “I would like to thank the entire team of Red Bull India for giving us the opportunity to design & execute the Projection Mapping content for the new Jersey Launch of Rajasthan Royals. This event is not just unique in its creative approach but also the time it took to execute. In just 10 days we put together this experience using the latest technology and creative minds of both teams Red Bull India & Creative Factory.”
