In a groundbreaking achievement, Disney Star becomes the first broadcaster to surpass half a billion viewers for the IPL, with an astounding 505 million tuning in. The tournament garnered a staggering 427.1 billion minutes of watch time, highlighting its immense popularity among passionate fans. With a remarkable growth of 32% in match TVR, Disney Star has solidified its position as the go-to broadcaster for cricketing events.
The Finals between GT and CSK witnessed a peak concurrency of 64.1 million, the highest ever for IPL 2023. Additionally, 47 out of 74 matches recorded peak concurrency of over 30 million. Hindi Speaking Markets witnessed a record-breaking viewership of 334 million, showcasing a growth of 47% compared to the previous edition.
The IPL fever even spread to kids, with viewership increasing by an impressive 64%. The broadcaster’s high-definition (HD) broadcast attracted a staggering 101 million viewers, three times higher than the previous year, highlighting the rising preference for HD sports viewing.
Sanjog Gupta, Head of Sports at Disney Star, expressed gratitude for the overwhelming support from fans, making IPL 2023 the most-watched cricketing event in India’s broadcast history. The tournament has been filled with nail-biting moments, the emergence of future stars, and unforgettable matches, creating countless memories etched in cricket history. Disney Star’s commitment to delivering exceptional cricket experiences across linear and digital screens has contributed to the success of IPL 2023.
The broadcaster’s monumental achievement in broadcasting IPL 2023 cements its place in sports television history. The pre-tournament build-up programming attracted a record-breaking 205.6 million viewers, setting the stage for an unforgettable season.
Disney Star’s engagement and captivating content have resonated with viewers across demographics, showcasing the success of IPL 2023. As they celebrate this historic season, Disney Star remains committed to pushing boundaries and delivering exceptional cricket experiences to fans across the country.
