With just two months to go for the start of the event, the ICC Men’s T20 World Cup 2021 Trophy Tour, driven by Nissan, begins its virtual journey around the globe today, inviting fans to take it to places it has never been before.
Carlos Brathwaite, the star of the last ICC Men’s T20 World Cup, whose four consecutive sixes in the last over of the final against England helped the West Indies claim the title in 2016, will launch the Trophy Tour on Thursday, 19 August, reciting a poem that aims to capture the essence of T20 cricket and celebrate the dreams and hopes of aspiring cricketers globally..
Given the disruption caused to our world by the global pandemic a globe-trotting Trophy Tour was not feasible, instead this year every cricket fan on earth can get involved in the ICC Men’s T20 World Cup 2021 Trophy Tour, driven by Nissan, as we ask fans to take the trophy to more cricket playing nations than ever before.
The ICC Men’s T20 World Cup Trophy can be accessed virtually through a 3D augmented reality filter, housed on the official T20 World Cup Facebook and Instagram pages. Through this filter, fans are encouraged to get creative and take control of the tour, taking the trophy wherever they would like to. This could be their backyard, local cricket club or even a popular landmark in their city. The best of the fan-generated content will be collated and celebrated weekly on the T20 World Cup’s social media channels where fans can also win signed event merchandise.
Speaking on the tour, Carlos Brathwaite, the star of the ICC Men’s T20 World Cup-winning team in 2016 said: “This trophy brings back memories of one of the best nights of my life and so it gives me great joy to be associated with this unique trophy tour, where fans get to take it to places it has never been. Imagine taking it to the Eiffel Tower? Or the Taj Mahal? I am personally looking forward to all the exciting content fans are going to create and would encourage everyone to channel their inner creativity and get involved.”
Tommaso Volpe, Nissan Global Motorsport and Sponsorship Director commented, “After a long wait we are looking forward to the start of the Trophy Tour and the build up to what will be an exciting ICC Men’s T20 World Cup. We want to bring the iconic trophy to as many fans as possible in a time when we cannot do this physically. We’re excited to see how creative the fans can be and where the trophy will get to around the world”
Fans can track and stay up to date with the tour’s journey through the Trophy Tour section of the #T20WorldCup website, which will serve as a one-stop destination for all the content generated by fans and the ICC throughout the duration of the Trophy Tour.
Following the trophy’s virtual journey, the ICC is also launching a new weekly show featuring the 16 teams participating in the #T20WorldCup titled: Around the Wicket and will be available to view across the ICC’s digital and social media channels. The light-hearted show will be hosted by Indian comedian and digital content creator Danish Sait, and will celebrate everything we love about T20 cricket, including its heroes. Around the Wicket will also invite fans to get involved and ask questions to some of their favourite T20 cricketers.
© ICC Business Corporation FZ LLC 2021
