Reliance Industries Limited, the owners of Mumbai Indians, today unveiled the name and brand identity of the new franchise joining the Mumbai Indians #OneFamily. ‘MI Cape Town’ in Cricket South Africa T20 League is the team name that will adorn the iconic blue and gold of the team.
Introducing ‘MI Emirates’ and ‘MI Cape Town’ – View the film here
‘MI Emirates’ and ‘MI Cape Town’ – these names were chosen as they call out the specific regions from where the teams will be based. The teams, ‘MI Emirates’ or phonetically “MY Emirates” and ‘MY Cape Town’ respectively, are dedicated to fans across both the Emirates and Cape Town. The new entities take the iconic Mumbai Indians identity and weaves in the local influence. The global expansion of #OneFamily will bring to the leagues the ethos and the values that have helped elevate Mumbai Indians to be one of the most loved teams in franchise cricket.
Said Mrs. Nita M. Ambani, Director of Reliance Industries, “It gives me great pleasure to welcome ‘MI Emirates’ & ‘MI Cape Town’, the newest additions to our #Onefamily. For us, MI goes beyond cricket. It embodies the ability to dream, be fearless and foster a positive attitude in life. I am sure that both MI Emirates and MI Cape Town will embrace the same ethos and take MI’s global cricket legacy to even greater heights!”
Reliance Industries has played a crucial role in evolving the sports ecosystem through ownership of cricket franchises, football league in India, sports sponsorship, consultancy, and athlete talent management, and bringing in industry best practices.
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