The ICC has announced Olympic icon Usain Bolt as an ambassador for ICC Men’s T20 World Cup, scheduled to take place in the West Indies and the USA from June 1st to June 29th, 2024. With his global appeal and remarkable athletic achievements, Bolt is an ideal choice to promote the event, reflecting cricket’s reach beyond traditional boundaries.
Bolt will feature prominently in the event’s official anthem music video alongside renowned artists Sean Paul and Kes. Additionally, he will attend T20 World Cup matches in the West Indies and participate in fan events across the USA, actively engaging with cricket enthusiasts to elevate the sport’s profile.
Expressing his enthusiasm for the role, Bolt reiterated his support for the West Indies team in the tournament while emphasizing the importance of introducing cricket to new audiences, particularly in the USA. He envisions cricket’s inclusion in the Los Angeles Olympics in 2028, underscoring its potential for global recognition.
Bolt’s unparalleled athletic career, highlighted by his ‘Triple-Triple’ feat at the 2016 Olympic Games, where he clinched three consecutive gold medals across three Olympics, solidifies his status as a sporting legend. With world records in the 100m, 200m, and 4x100m relay, Bolt’s journey to global stardom began with his breakthrough performance at the 2008 Olympic Games in Beijing, where he set his maiden world record in the 100m.
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